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As the global economy is restructuring around us, causing old industries to disappear while new markets emerge seemingly overnight, the concept of Corporate Social Responsibility (CSR) is also being reconfigured, in large part due to the waning trust in corporations. Gone are the days when you could just donate some money and announce a goal to reduce your carbon footprint, earning the right to call yourself a “responsible company.” Now, demands by consumers, employees, and investors alike are putting added pressure on organizations – public sector, private sector, and non-profit – to take the goal of being a “good corporate citizen” more seriously.
As a recent example, in the wake of the diesel emissions fiasco which has rocked the automotive manufacturer, Volkswagen CEO Herbert Diess has argued at the AGM in Berlin that: “Volkswagen has to become more honest, more open, more truthful,” highlighting the need for a new approach to corporate social responsibility. One in which the underlying values of inclusiveness, holism, and authenticity are deeply embedded into the brand DNA of an organization.
In this panel discussion, we’ll be bringing together representatives from a range of local and national companies to explore questions like:
How would you define trust within your organization?
Can trust be rebuilt once it’s been broken?
How can organizations ensure that they capture the employee voice when designing their CSR 2.0 brand?
What are the best practices for inviting consumers into the mission of an organization?
Is the triple bottom line – people, planet, profit – enough for the future of CSR?
How can an organization design their CSR efforts to be measurable?
Speakers from:
Boeing
Microsoft
REI
HP
WTAI Ion Program
Meji
Knot Strategy
Archetekt
Attendees will leave with a better understanding of how to evolve their organization’s CSR to be more inclusive, holistic, and authentic in order to make their organization more resilient in the global economy.
This event is being hosted by Common Cause Collective in partnership AIGA Seattle, HP via the AIGA In-house Initiative, and SVC.
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